BYD's luxury subbrand Denza has named actor Daniel Craig as spokesperson for a Europe-focused marketing campaign, and BYD filed a copyright claim that led to the removal of a news outlet's Instagram post of the campaign photos.
The company said Daniel Craig will appear in marketing materials and television commercials for vehicles launching this year, and press photos released by BYD show Craig with the Denza Z9 GT and alongside Stella Li, longtime BYD marketing executive.
A news outlet posted a slideshow and caption on Instagram noting the photos' odd tone and drew large engagement before BYD lodged a copyright complaint with Instagram and threatened legal action to remove the post.
The outlet criticized BYD's move as disappointing and said the copyright claim raised concerns about exporting China's press-censorship practices alongside its cars.
This report is based on information originally published by The Autopian.
Read the full article at The Autopian.
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