A 1965 Rambler brochure features pervasive red photography and bold art direction that many viewers find visually unsettling.
The brochure includes a "full-immersion" paint photograph showing a Rambler body drenched in red, and its cover displays the Ambassador, Classic and American lines with distinct typography.
The materials emphasize a perceived hierarchy of headlight treatments and use red backgrounds and lighting across portraits, which some viewers say produces horror-like associations and makes the images feel off.
The Rambler brochure illustrates how color choices and mid-1960s marketing aesthetics can strongly shape perceptions of an automotive brand.
This report is based on information originally published by The Autopian.
Read the full article at The Autopian.
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