Aston Martin Lagonda has appealed to a UK court against an Intellectual Property Office ruling that found Zhejiang Geely Holding Group’s London EV Company winged logo did not infringe Aston Martin's winged emblem.
The UK tribunal had said winged insignias are common in the automotive sector and cited Mini and Bentley in rejecting Aston Martin's initial claim, and Zhejiang Geely Holding Group—an 18 percent shareholder in Aston Martin—called the appeal "a routine legal process in trademark confirmation."
Aston Martin Lagonda declined to comment on ongoing proceedings beyond saying protecting its trade marks is a priority and it will take appropriate steps, while the dispute over the LEVC mark returns to UK intellectual property experts.
This article is based on reporting from The Drive.
Read the full article at The Drive.
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