Dodge CEO Matt McAlear told The Drive this week that “there's absolutely a market for affordability” and said Dodge should offer more affordable, stylish performance vehicles.
McAlear has suggested the brand aims for a starting price below $30,000, though Dodge has not officially announced a new affordable sports car.
A commentary in the article expresses skepticism that Dodge can produce a Mazda Miata rival with comparable lightness and daily usability at that price, noting Dodge’s recent focus on heavier models such as the Challenger and the Viper.
The writer also argues Mazda’s Miata development expertise and Stellantis ownership could complicate a focused, low-cost roadster project, leaving doubts about Dodge’s ability to match the Miata formula.
This report is based on information originally published by Jalopnik.
Read the full article at Jalopnik.
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