Hyundai unveiled the Boulder Concept, a body-on-frame off-road vehicle, at the 2026 New York Auto Show as part of its 40th-anniversary activities in the United States.
The Boulder Concept was styled at Hyundai’s U.S. design center in California and wears a Liquid Titanium finish tied to the brand’s "Art of Steel" philosophy. Hyundai said the production vehicle will be built in America using American steel.
The concept packs off-road hardware including aggressive 37-inch tires, low-profile roof rack, light banks, a full-size spare, tow hooks and massive fenders, plus an accessory-ready platform for customization. Hyundai also highlighted digital cameras and software for trail navigation, Safari fixed upper windows, a power-down rear window and a split-fold tailgate.
Inside, the Boulder Concept features a coach-door opening, a rolled-design cabin with four separate screens, many controls and a flat-bottom steering wheel that project a rugged, slightly futuristic feel. Hyundai said the automaker’s body-on-frame platform will also underpin a larger truck expected by 2030.
Read the full article at motortrend.com.
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