Hyundai unveiled the Boulder concept at the New York Auto Show and said it serves as a precursor to a midsize pickup planned for launch by 2030.
The Boulder concept features a body-on-frame layout with independent front suspension, a solid rear axle and 37-inch tires, though Hyundai said it is unclear which elements will reach production. Hyundai Motor America Vice President of Product Planning and Mobility Strategy Olabisi Boyle told The Drive that the company learned lessons from the recently canceled Santa Cruz.
Olabisi Boyle said the Ford Maverick’s hybrid powertrain gave it an advantage and that Hyundai will consider electrified options from the start when developing the new body-on-frame truck. Boyle said capability and platform matter and Hyundai aims to address weaknesses compared with segment leaders.
Hyundai acknowledged it will need to deliver strong capability and differentiation to compete with Toyota and domestic midsize players in the U.S. market.
Read the full article at thedrive.com.
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