Mercedes-Benz will introduce the 2028 VLE, a large luxury people mover the company calls a "grand limousine," featuring sliding doors and packaged as a premium, niche vehicle, Mercedes-Benz Group CEO Ola Källenius said.
Ola Källenius said the VLE’s size and layout make it more like a lounge or living room on wheels and noted it is longer than a Cadillac Escalade, suited for luxury hotels, large families or sports teams.
Adam Chamberlain, CEO of Mercedes-Benz USA, said there is a market for the VLE if priced and marketed correctly and cautioned it must be executed precisely. Mercedes-Benz said it learned from the Metris, discontinued after about 60,000 sales since 2015, calling it "too vanilla."
The VLE is still some way from launch, and Källenius emphasized Mercedes-Benz will prioritize value over volume as it prepares the model and determines U.S. positioning for the luxury people mover.
This summary is based on coverage by MotorTrend.
Read the full article at MotorTrend.
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