Nissan says it still sees demand for ultra‑affordable cars like the Versa, but a 25% tariff on Mexican‑built vehicles keeps the 2027 Versa out of the U.S. market.
CEO Ivan Espinosa told Nissan’s Yokohama headquarters that tariffs introduced under the Trump administration make it hard to hit a sub‑$20,000 price. Nissan is producing the 2027 Versa at its Aguascalientes A1 plant and will launch it in Latin America with a starting price of ₱374,900 (just over $21,000).
The U.S. now has no new cars priced under $20,000 after Nissan withdrew the Versa, while Nissan’s Kicks and Sentra start at $24,275 and $23,845. Ivan Espinosa said Sentra has moved upmarket and Nissan is considering whether a lower‑priced model—possibly below Kicks—could work if tariffs change.
Nissan has ended production of the full‑size Maxima and expects to phase out the Altima around 2027, and the company will continue monitoring market conditions as tariffs and pricing determine if an ultra‑affordable U.S. model can return.
This article is based on reporting from Motor 1.
Read the full article at Motor 1.
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