Toyota said Prius sales in the U.S. fell 41.5% in the first quarter of 2026 to 9,737 units as the company shifted production toward the Camry.
Derrick Brown of Toyota Motor North America told The Drive that demand shifted toward the Camry because of its strong fuel economy, and that shared components allowed Toyota to scale down Prius production and increase Camry output.
Camry sales rose year-to-date to 78,255 units versus 70,308 in 2025; both models are now hybrids but use different engines and are built in separate plants—Prius at Tsutsumi in Japan and Camry in Georgetown, Kentucky.
Automotive News estimated U.S. tariffs cost Toyota $9.1 billion last year; Toyota has not commented on the Prius' long-term availability in the U.S.
Read the full article at thedrive.com.
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