Rob Dickinson, founder of Singer Vehicle Design, told the Autocar podcast that the company’s origin was chaotic and driven by passion rather than a formal business plan.
After leaving a music career in the UK and relocating to Los Angeles, Rob Dickinson built a lightweight, stripped-back 1969 Porsche 911 "café racer" from a mix of parts that drew intense attention.
Singer Vehicle Design was intended as a design firm, but Dickinson said he had to bring manufacturing in-house to meet uncompromising standards, creating a steep and costly learning curve and long labour times. Today Rob Dickinson oversees Singer Vehicle Design, which employs around 800 people and maintains a multi-year waiting list, and he discussed these origins on the Autocar podcast.
Read the full article at autocar.co.uk.
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