An opinion piece argues Stellantis could combine Dodge and Alfa Romeo to create a high-performance SUV dubbed the "Alfemi" aimed at competing with the Porsche Cayenne and Lamborghini Urus.
The article cites past badge-engineering examples, including the relatively successful Saab 9-2X and the troubled Alfa Romeo ARNA, to illustrate how mixed-platform projects can succeed or fail. It also criticizes a recent Stellantis compact SUV that was minimally differentiated when sold under both Alfa Romeo and Dodge brands and did not resonate in either segment.
The piece recommends that Stellantis focus on a differentiated, performance-focused SUV rather than low-volume coupes to better leverage brand strengths and even invokes the Saab 9-7X as a badge-engineering example reassessed more positively over time.
This report is based on information originally published by The Autopian.
Read the full article at The Autopian.
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