Justin Marks, team owner of Trackhouse, said in an interview with Motorsport.com that Liberty Media should increase its involvement to help MotoGP unlock greater popularity and business potential.
Marks described MotoGP as an extraordinary spectacle and urged decisive risk-taking and investment to expose the series to more fans, particularly in the United States. He said Trackhouse pursues aggressive opportunities to grow the sport's audience.
Marks expects expansion to accelerate as Liberty Media executes a three-, five- and 10-year strategy and predicts more visible involvement within 12 to 16 months. He compared current commercial negotiations between teams, Dorna and Liberty to previous NASCAR renegotiations, saying stable team finances are key to marketing and rider availability.
Trackhouse is the only American team in MotoGP, and Marks positioned the team as a strategic partner in future growth. He said stronger teams will be better able to support marketing, rider development and activations that drive the championship's expansion.
This summary is based on coverage by Motorsport.
Read the full article at Motorsport.
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