Itala will formally relaunch on May 18 with a public unveiling of its new model lineup at the National Automobile Museum in Turin, with more details expected in the coming weeks.
The announcement was made by Massimo Di Tore, Itala’s Director of Communications and Marketing, during the presentation of Andrea Gentili, author of a book about the 1907 Beijing‑to‑Paris raid. The museum displayed its Itala Beijing‑to‑Paris 35/45 HP while museum Curator Davide Lorenzone outlined the restoration work and historical significance of the vehicle.
The industrial plan aims to revive the historic Itala brand, which was active from 1903 to 1934, with a new range of Made‑in‑Italy models. Itala also confirmed a partnership with the National Automobile Museum intended to support joint initiatives beyond the May event and link the relaunch to Italy’s automotive heritage.
This summary is based on coverage by Motor 1.
Read the full article at Motor 1.
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